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[ad_1] As digital advertising grows arguably more intrusive, DuckDuckGo offers marketers a privacy-focused alternative through its partnership with Mi...
Google Ads Rolls Out Generative AI Features To Performance Max
[ad_1] Google has launched new generative AI capabilities in its Performance Max advertising product. Currently rolling out in beta to all U.S. advert...
What Is PPC Management – Do you Need it?
[ad_1] Pay-per-click (PPC) advertising is arguably one of the quickest ways to find and convert new customers. Even more important than investing in P...
5 Google Analytics Reports Every PPC Marketer Needs To Know
[ad_1] Like it or not, the Google Analytics 4 migration deadline has come and gone. For someone who’s used Google Universal Analytics for the past 1...
5 PPC Tips For Technology Companies
[ad_1] More and more companies are discovering the benefits of a well-run PPC program. PPC can be so much more than just a lead generation tool. With ...
Google Search, Chrome & Ad Execs Plotted To Increase Ad Revenues
[ad_1] United States antitrust lawsuit against Google uncovers emails of executives from Google Search, Chrome and Ads discussing schemes for increasi...
Google Ads Updates Misrepresentation Policy To Strengthen Standards
[ad_1] To maintain trust and ensure transparency in advertising, Google has announced an update to its Misrepresentation policy. The update, enacted o...
Google Allegedly Adjusts Ad Auctions To Meet Revenue Goals
[ad_1] In an ongoing federal antitrust trial, Google’s advertising practices are spotlighted this week. Jerry Dischler, Vice President for Google’...
6 Ways To Optimize Your PPC Performance
[ad_1] PPC optimizations are critical to improve your paid search advertising campaigns’ performance. Before we get into our top tips, what exactly ...
What Are Good Google Ads Benchmarks In 2023? [STUDY]
[ad_1] “Is this a good click-through rate for our campaigns?” “Why is our cost per conversion high? Is this in line with our competitors?” “...