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[ad_1] Google has announced an upcoming revision to its Gambling and Games advertising policy, which will take effect on April 14. The company shared ...
Google Rolls Out First-Party Data Solution For Analytics Users
[ad_1] Google Analytics launches Customer Match beta, enabling advertisers to enhance remarketing using first-party data instead of third-party cookie...
Google Introduces New Consent Management Tools For Advertisers
[ad_1] Google has announced changes to its consent management tools to address the challenges advertisers face with evolving privacy regulations. Acco...
7 Changes Marketers Should Make
[ad_1] Paid media’s main job is to increase visibility and drive traffic for your brand. And as digital marketing evolves, so, too, will your strat...
Are They The Same Thing?
[ad_1] Confused about the difference between remarketing and retargeting? You aren’t alone! These terms are used interchangeably these days. But are...
Microsoft Announces pubCenter For Website Monetization
[ad_1] There’s now a new way for websites to monetize with Microsoft. Just this morning, the company announced the launch of Microsoft pubCenter. Th...
YouTube Announces New AI Tools To Help Advertisers Reach Audiences
[ad_1] YouTube announced the launch of new artificial intelligence (AI) powered advertising products designed to help brands connect with relevant aud...
Google To Disable Third-Party Cookies For 1% Of Chrome Users
[ad_1] Google has announced it will begin phasing out support for third-party cookies in Chrome by disabling them for 1% of users starting in Q1 2024....
How To Optimize App Install Campaigns
[ad_1] It’s now easier than ever to promote an app, thanks to Google App Install campaigns. This campaign type has both advantages and disadvantages...
Automattic Announces Blaze Ad Network Of Millions of WordPress.com & Tumblr Sites
[ad_1] Automattic introduced a new ad network called Blaze which places advertising on free WordPress.com websites and Tumblr. Advertising starts at $...