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[ad_1] In recent years, the digital marketing landscape has experienced significant shifts, particularly concerning user privacy and data tracking mec...
How To Develop Great Data Studies
[ad_1] This edited extract is from Data Storytelling in Marketing by Caroline Florence ©2024 and is reproduced and adapted with permission from Kogan...
Google Tag Manager Contains Hidden Data Leaks & Vulnerabilities
[ad_1] Researchers uncover data leaks in Google Tag Manager (GTM) as well as security vulnerabilities, arbitrary script injections and instances of ...
State Of Marketing Data Standards In The AI Era [Webinar]
[ad_1] Claravine and Advertiser Perceptions surveyed 140 marketers and agencies to better understand the impact of data standards on marketing data, a...
GA4 Unveils New Way To Redact Personally Identifying Information
[ad_1] Google has published new documentation for the GA4 Data Redaction feature that prevents accidentally sending personally identifiable informatio...
4 Alternatives To Google Tag Manager
[ad_1] Google Tag Manager (GTM) is one of the most established and popular tag management solutions on the market, but it’s not the only player. New...
7 Top Tips To Become A GA4 Pro (Even If You’re A Beginner)
[ad_1] The July 1 migration deadline for Google Analytics 4 (GA4) has passed, and perhaps you’re still feeling unsteady working in the platform, sti...
Microsoft Introduces Insights For Universal Event Tracking Tags
[ad_1] Understanding how users engage with a website is essential for any business, especially when assessing the effectiveness of advertising efforts...
Google Analytics Event Tracking: How To Get Set Up via @sejournal, @vahandev
[ad_1] This guide is here to help you with the migration of your custom events, with a step-by-step on how to set up GA4 custom events. The post Googl...
Google Analytics Event Tracking: How To Get Set Up via @sejournal, @vahandev
[ad_1] This guide is here to help you with the migration of your custom events, with a step-by-step on how to set up GA4 custom events. The post Googl...