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Law firm SEO is multifaceted. Not only do you need to manage your technical SEO, but you have to conduct on-page SEO, create content, optimize your local listings, and more. One important SEO task for law firms is link building – the process of attracting high-authority links back to your website. These links can boost your site’s authority in the
This week on Marketing O’Clock Greg Finn, Mark Saltarelli, and Christine “Shep” Zirnheld are sharing the biggest digital marketing news of the week with no “shortage” of bad jokes. Catch the episode on YouTube or your favorite podcast player. Twitter Updates Mobile Image Cropping Twitter announced that they will change image cropping on the Twitter app for iOS and Android
Google announces several updates that will help provide site owners and advertisers with relevant data when cookies aren’t available. The new privacy-safe tracking methods, which don’t involve Google’s controversial FLoC technology, rely on consented first-party data and machine learning. These new solutions are designed to help marketers succeed in a world with fewer third party cookies and identifiers, by introducing
WordPress optimization plugin Autoptimize recently updated to fix a Stored XSS vulnerability. Publishers who use the plugin are advised to update immediately to reduce the possibility of an exposure to a hacking event. Stored XSS Vulnerability A Stored Cross-Site Scripting (XSS) vulnerability is when the software has a flaw that allows a hacker to upload a malicious file that can
Recent discussions on social media indicates there is considerable disagreement in how to use Heading (H1, H2) elements. Despite guidance from Google about the use of headings the SEO industry still can’t agree about how to use headings. An informal poll on Twitter with nearly 2,000 votes shows over half of SEOs don’t know what Google’s recommendation on headings are.