Google Multitask Unified Model (MUM) is a new technology for answering complex questions that don’t have direct answers.  Google has published research papers that may offer clues of what the MUM AI is and how it works. Google Algorithms Described in Research Papers and Patents Google generally does not confirm whether or not algorithms described in research papers or patents

Google says the upcoming Page Experience update, which was thought to only impact mobile search, will apply to desktop search results as well. This information was revealed during a session on preparing for the Page Experience update from Google I/O on Tuesday. Ever since Google announced last November that the Page Experience update was coming to search results, it was

In a Google Office Hours hangout someone related that their rankings disappeared after advertising on Google Ads. They said that their rankings returned after they stopped the advertising. The person asked what could explain these events? The person asking the question acknowledged that Google Ads is not supposed to affect organic rankings. So the question was really about what could

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