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LinkedIn says there’s more demand for marketers now than ever, and new job postings are shifting toward remote positions. A LinkedIn report on marketing jobs looks at key hiring trends and insights over the past 6 months. The report finds the demand for marketers grew significantly during the pandemic. Companies recognize they need to change their approach to reaching customers,
New research produced by Accenture and commissioned by Google claims that decline in Western European news industry revenue was largely due to a catastrophic loss of classifieds revenue. Loss of News Media Revenue The news industry tends to blame companies like Google and Facebook for their decline in advertising revenue. I attended the very first Google Zeitgeist Partner Forum conference
Google’s John Mueller responded to a Reddit discussion about whether MUM will make SEO obsolete. Given that the purpose of MUM is to provide answers from multiple languages, answers not currently answered by ten blue links, it’s not an unreasonable question to ask. Google MUM MUM is an acronym for Multitask Unified Model. It’s a way of answering complex questions
Google’s Mueller was asked a question about using Google Translate to create content in another language. He suggested there may be a quality issue and expanded his answer to reframe the issue as being about spam. Is Content Created With Google Translate Considered Duplicate? The person asking the question first said that he wanted to convert an English language site
Let’s just get to the elephant in the room. Facebook ads are struggling. Facebook is fighting a lawsuit against their reach metrics. And Facebook’s personalized ad campaign to combat Apple’s App Tracking Transparency (ATT) isn’t going well. But the truth is that Facebook ads actually work. With updates like exclusion controls, a new Conversions API that allows you to pull