Consistency is crucial when posting content to ensure your customers remain engaged with your business and its products. To maintain consistency, it...
How To Apply E-E-A-T To Your Site & Boost On-Page SEO
To crack down on misinformation in content and enforce quality guidelines, Google came up with the concept of experience, expertise, authoritativene...
How To Install The Google Tag For Conversion Tracking
Tracking conversions in Google Ads isn’t optional if you care about making the most of your ad budget. Without it, you’re flying blind, guessing w...
Structured Data Still Essential in AI Search Era
Google leaders shared new insights on AI in search and the future of SEO during this week’s Google Search Central Live conference in Madrid. This re...
Using Local Business Partnerships And Collaborations To Build Authority And Visibility
All businesses, large or small, must establish a level of authority for the products and/or services they offer in the minds and hearts of their targe...
Google Search Console Gets New Merchant Opportunities Report
Google Search Console’s new Merchant Opportunities Report lets retailers manage payment methods, ratings, and shipping policies. Google is renam...
Shopify CEO’s Memo Marks A Pivotal Moment For AI In The Workplace
A memo by Shopify’s CEO Tobi Lütke sets a company-wide expectation for the use of AI not just throughout the company but also encourages employees ...
Microsoft Launches Copilot Search in Bing
Microsoft launches Copilot Search in Bing, offering AI-powered summaries with clear links to sources for fast, conversational answers. Copilot Search ...
The Secret To Great Presentations? Connection Over Perfection
After speaking internationally for almost 20 years and reviewing professional presentations for speakers of all levels, from Search Engine Journal web...
A Beginner’s Guide To Elementor Editor For WordPress
Elementor Editor is the world’s most popular WordPress page builder plugin. It currently has a market share of 17% and is used by 12% of all website...